Find what is actually broken before you spend a dollar fixing it
Most SEO budgets die fixing the wrong things in the wrong order. Content gets written for pages Google cannot crawl. Links get built to URLs that redirect three times. The audit exists to stop that: it establishes what is actually wrong, what each problem costs you, and the exact order to fix things in.
What you get
The method
Full crawl and index reality check
We crawl your site the way Google does and compare what exists against what Google has actually indexed, page by page. The gap between those two lists is usually the first surprise. We also fetch the raw HTML the way an AI crawler does, because GPTBot and ClaudeBot do not run JavaScript and a page that renders client-side can be indexed by Google and blank to every AI engine.
Crawl budget and architecture
Redirect chains, orphan pages, parameter noise, template depth. We map how link equity flows and where the crawler wastes its visit.
Performance, measured honestly
Core Web Vitals from field data where it exists, lab data where it does not, attributed to the templates that cause them rather than reported as one mystery number.
Structured data and eligibility
What rich results and AI-engine visibility your pages qualify for, what the current markup earns, and the exact schema to add.
Scoring, synthesis, and the gate
Findings become scores through a fixed rubric, the roadmap gets ordered by impact against effort, and an internal reviewer paid to reject drafts tries to break the report before you see it.
Who this is for, and who it is not
It is for sites with real traffic or real ambitions: you are about to invest in content or links and want the foundation verified first, rankings slipped and nobody can say why, or a developer keeps saying "SEO is fine" and you want evidence either way.
It is not for you if the site is brand new with ten pages and no history, run the checks in our free learn guides first and spend this budget on the Growth Plan instead, which includes a condensed version of this audit plus the 6-month strategy around it.
What happens after checkout
Scoped at checkout
You confirmed your URL and optional Search Console read access in the order form. Nothing left to send, no forms, no calls.
Production starts
Crawl, measurement and analysis run on our evidence-first system. Progress is visible in your dashboard.
The QA gate
The adversarial review. If the draft fails, you never know; you receive the version that survived.
Delivery and your approval
The report lands in your dashboard. Approve it, or request changes; up to three revision rounds are included.
What this replaces
| Alternative | Typical cost | What you actually get |
|---|---|---|
| Agency audit behind a discovery call | $3,000 to $10,000 | Similar depth, three weeks slower, price revealed last |
| A $150 marketplace gig | $150 | A tool export as PDF; see the honest comparison |
| DIY with a crawler subscription | $100 to $250/mo | The data without the judgment; findings still need interpreting and ordering |
Questions, answered straight
How much does a technical SEO audit cost?
Agency audits typically run $3,000 to $10,000. Ours starts at $295, in 5 business days, up to three revision rounds included, price public before you ever talk to anyone.
Do you need access to my site?
No. The audit runs on your public site, plus a read-only Search Console view if you choose to share it. Nothing installed, no passwords.
Who does the work?
A senior specialist on an evidence-first production system, then an adversarial internal reviewer who recomputes scores and re-checks claims before release. You are paying for judgment and the gate.
What if my developer disagrees with a finding?
Every finding carries its evidence: the URL, the measurement, the source. Disagreements resolve against the data, and if we are wrong, the revision round exists precisely for that.
Is this a tool export?
No. Tools collect part of the evidence. Humans decide what matters, what it costs you, and what order to fix it in. Findings that cannot be reproduced do not ship.
What comes after the audit?
The roadmap names the follow-on work honestly: sometimes on-page fixes, sometimes a developer sprint you run yourself. If nothing else is needed, the report says so.